Starbucks Vows To Hire 10,000 Refugees Amid Donald Trump’s Immigration Ban

The caramel macchiatos and pumpkin spice lattes are essential to Starbucks. These resemble the college tuition reimbursement and veterans hiring programs of Howard Schultz, Starbucks CEO.

Schultz is once again bending the strength of Starbucks' conscious capitalism. He planned to employ 10,000 refugees at its restaurants globally. Schultz wrote a letter to workers dated Jan. 29 and was pinned up on the website of Starbucks.

The action is a quick and straight answer to the executive mandate of Pres. Donald Trump. The order is to restrict the Muslim countries from entering the U.S. It also includes refugees fleeing battles.

Schultz foresees that the new promise of Starbucks is intended to wake up that the time yells for. "We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question." These changeable periods needed various measures and communication instruments than what was applied previously he added to the letter.

Starbucks planned to hire 10,000 from the 65 million refugees worldwide over the following five years. This is for the 75 countries of Starbucks stores starting with the U.S. outlet.

The Starbucks' CEO is serious with his humanitarian perspective. He always highlights his care for the low-income family in the Bayview Housing projects in Brooklyn New York.

Another policy of Starbucks is its initial move in 1988 to provide health insurance for part-time workers. The practice is to support roots of intense unemployment and opposing racism. 

According to Forbes report, Starbucks and retailers like IKEA, Whole Foods, and The Container Store were retailing actions from the edges into popular. They then work on the idea of socially conscious.

With the recent move of Starbucks, retailers are currently providing more interests to their social/philanthropic schemes in a division as Millennials. This hid Baby Boomers as the biggest purchasing group within the nation.