YouTube Star PewDiePie Launched His Own Entertainment Network 'Revelmode' with Other YouTubers
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Felix Kjellberg, more popularly known by his YouTube name PewDiePie will be launching "Revelmode," his own entertainment network in partnership with Disney's Maker Studios.
"Revelmode" will be the new addition to the digital-media empire of YouTube star PewDiePie. The entertainment network will feature him as well as other YouTubers. Revelmode will contain video content, merchandise, content about games, partnerships as well as philanthropic programs. It has its own website and can be also accessed through its official social media accounts including Facebook and YouTube.
"Revelmode will focus on premium content, game development, philanthropic programs, commercial partnerships and merchandise," Maker Studios said in a release, as reported by the LA Times. "The brand emerged from the idea that digital content has the power to entertain and unite fans, as well as inspire millennials into positive social action."
According to Gizmodo, PewDie will feature talent partners including girlfriend CutiePieMarzia (Marzia Bisognin), Jelly (Jelle van Vucht), Kwebbelkop (Jordi van den Bussche), Markiplier (Mark Fischbach), EmmaBlackery (Emma Blackery), JackSepticEye (Sean McLoughlin), CinnamonToastKen (Ken Morrison) and Dodger (Brooke Lawson). Additionally, the outlet adds that all of them will be made into cartoons in the very first episode of the Revelmode show.
"From my perspective, Revelmode is a shift in how talent can approach a digital company and work together for a common good," Kjellberg said.
"I have seen many challenges and successes in growing a brand and authentically communicating with an audience, and wanted to take what I've learned and create something unique," said Kjellberg, explaining Revelmode, as reported by The Guardian.
"From my perspective, Revelmode is a shift in how talent can approach a digital company and work together for a common good. Together we will focus on creating—from one-off videos to original series to gamey games to animatoons, music, clothes, charity drives, and more—really anything that's awesome in the eyes of the fans."
The YouTube star also made a video announcement introducing the new entertainment network. Watch the video announcement below:
According to Variety, Kjellberg has been affiliated with Maker Studios since 2012. The studios were eager about the partnership. In 2015, the 26-year-old digital-media star earned $12 million with more 41 million subscribers on YouTube. He is considered to be the most paid YouTuber ever.
"We're thrilled to be doubling down with Felix," said executive VP Courtney Holt. "He is an amazing talent, a great partner and the pulse of millennial pop culture. We firmly believe in his vision for Revelmode and his chosen creators—we can't wait to see the possibilities ahead."