NES Classic Edition Unexpected Demand Cause Of Previous Shortage; NES Now Available Across The US

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The NES Classic Edition was so successful that it even caught its maker Nintendo unprepared. Originally targeted for the 30 to 49 year old bracket, it proved to be irresistible for even the younger generation who enthusiastically snapped up whatever supply Nintendo churned out causing a shortage of the console.

Launched in November 11, 2016, the NES Classic Edition console was almost immediately sold out when it reached the markets, in part due to its limited supply. Nintendo then promised that more stock will arrive on time for the expected holidays shopping spree.

As promised, the second shipment of NES Classic Edition did arrive in time for the Christmas rush. However, demand quickly outpaced the Christmas supply and the console became out of stock once more.

Apparently, the storage of the NES Classic Edition console was caused by the totally unexpected response by electronics consumers. Nintendo America President Reggie Fils explained in an interview that Nintendo did not accurately gauge the public reception of the classic remake, reports Inquisitr.

The original target for the NES Classic Edition console was the 30-40 year old crowd. These adults were around when the original Nintendo Entertainment System (NES) launched back in the 80's and the company was betting on the nostalgic appeal on the new console for this demographic.

But when it launched, it was not just the 30-40 market that the NES Classic Edition managed to lure. Even the younger consumers found its classic appeal irresistible and it quickly became the perfect gift for the holiday season, shares Spoiler Scoop.

But for those who might have missed out buying the console during the holidays, now is the perfect time to get it. The NES Classic Edition is now back on GameStop shops across the US, reports Polygon. But for how, the out let is selling only one console per customer to make sure that everyone will have a chance.