Google, Microsoft Cracking Down Piracy Sites In UK: Searchers To Be Redirected To Legit Sites

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Google and Microsoft's Bing are in agreement with the legit entertainment, sites to crack down the pirated sites in the UK. The illegitimate sites will vanish from search results, from June 2017.

The Engadget has reported that a 'Voluntary Code of Practice' has been designed by the UK government for restricting copyright-infringing websites in search results. Google, Bing the Motion Picture Association and the British Phonographic Industry (BPI) has agreed to the prescribed guidelines.

The decision is the byproduct of the continuous squabble with the film and music right holders against piracy sites. As a result, red flagged pirated sites will be removed from the first page of Google and Bing. The searchers will be redirected to legit sites instead of directing to the pirated sites.

The Deadline has reported that the UK government and the entertainment industry criticized U.S tech giants for the struggle with illegal copyright infringement. It clearly states that the UK internet users can no more download movies, TV series, music and sports illegally from Google and Bing search engines.

"Sometimes people will search for something and they will end up unwittingly being taken to a pirated piece of content," said Eddy Leviten, Director General of the Alliance for Intellectual Property. He also added that it is for protecting the users at the same time protecting the creators also. This is a step to ensure the genuinity of the sites that appears on the first page of the search results.

According to one of the reports by Microsoft transparency report in 2016, Google has cracked down 915 million illegal links and Bing has cracked down 91 million illegal links. The spokesperson of Google has defended by arguing that the search engines don't promote traffic to illegal websites. Google has always actively worked against pirated websites and was taking action against such piracy.

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