Experts Want Coca Cola Christmas Truck Trip For Kids To Be Banned As Support Against Obesity and Bad Teeth

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Several public health experts want the Coca Cola organized Christmas truck trip to be banned for kids. According to a health expert, the company is only bringing fake gifts of obesity and bad teeth to the kids, which is by no means acceptable.

According to The Independent, Director of Food Active along with a group that was set up by the public health department had complained of the tour press coverage in the north western England. As per the complaint, the kids were served a free can of soft drinks.

The researchers also noted that about 33.8 percent of 10 to 11 year olds in north western England were also obese or overweight.

Along with this,33.5 percent of five year old kids suffered from tooth decay. Coca Cola criticized the allegations and stated that customers could choose between two soft drink options, the zero sugar version or the traditional Coke.

Now, Coca Cola had also mentioned that the dental health of the north western kids had improved a lot and child obesity was also lower than what it had been in 2010. Furthermore, the company said that it was really difficult for them to believe what made the researchers put such allegations against Coca Cola. Moreover, what the researchers would get out of banning a truck ride for kids.

As per The Mirror, the health experts said, "The path of associating unhealthy products with health, well-being, and healthy lifestyles is one that has been well trodden down the years by the tobacco industry. 

"The lessons have not been lost on Coca-Cola. In fact, you could argue that Coca-Cola started even earlier than tobacco." They further added that during Christmas the marketing reaches its peak across the country promoting the truck ride and that the truck is just one of the latest modes of promotion from the company's end.

According to the company no soft drink is served to kids below 12 years and without their parent's consent. They company also mentioned that they operate the tour by following their own marketing policy.

Coca Cola Great Britain spokesperson banished all the allegations and stated that the consumption of sugary drinks has reduced to  44 percent since 2004. Even though the company would take precautions to prevent high consumption of the sugary drinks, still blaming sugar and soft drinks alone wouldn't solve the issue.